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The Charm of Zero Marginal Cost

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Written by Peter Li-Chang Kuo ( Chinese ) “ Zero Marginal Cost ” refers to a business that requires a one-time investment, can be replicated globally, and has the potential to create the world’s richest individual. Former President Lee Teng-Hui received my book “ Open the Way for the Next Generation ” (Li-Chang Kuo, 2005). He immediately flipped through it and stopped at page 191, where he saw a photo of William (William H. Gates Sr.) and me. He then shared a story: Fig 1: William Gates and A-Chang On January 13, 1988, President Chiang Ching-Kuo passed away suddenly. Lee Teng-Hui succeeded him as president, but the situation was turbulent beneath the surface. At a time when President Lee felt uneasy and apprehensive, he was informed: “ The Governor of Washington State is here to visit .” President Lee, who is 183 cm tall, recalled that Mr. Gates stood a full head taller than him, leaving a strong impression. The main purpose of the visit was to request President Lee’s assi...

Linda Din’s Linhorn Indicator

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Written by Peter Li-Chang Kuo ( Chinese ) The soul of technology is “ compassion .” In 1986, when Mattel closed its Taiwan factory (MLT) and moved to Malaysia , leaving 5,000 people unemployed, Linda Din witnessed the pain of laid-off workers who had switched to driving taxis but were then robbed. She therefore made a vow to invent a safe, cashless in-car earning system — known as “ TES ” for short. This invention, based on “ Social Responsibility Investment ” (SRI), was reported in 1989 by " Economic Daily News " and " Commercial Times " for its development progress in the “ RF Transmitter ” and “ TAXI CHIP ,” and thus became a paradigm for the world’s new technology-based economic system. Fig 1: 1989 Report and RF Transmitter Social Responsibility Investment (SRI) Ahead of the World This SRI invention integrated " RF Transmitter, Power Chip, and TranSmart Card ," with complete functions for “ identity identification and cashless payment .” Whe...